Internationally renowned sports and action photographer Stefan Eisend spent one week capturing the highlights of the Radon 2011 product range.

The Canary island of Lanzarote which is located about 140 kilometers off the Moroccan coast made for a perfect backdrop for his undertaking. "The great variety in landscapes and colours brought an indiviadual drive into every scene. You hardly find all this in any other single place in the world." the amazed photographer says.

- Excellent conditions to present "Black Sin", "Skeen Carbon" and other bikes in perfect lighting. In both previous years Eisend had chosen the American desert and the the Rocky Mountains as the scenery for the new Radon bikes. The trade press was highly excited by the resulting photographs.

"Stefan' s photos are simply fantastic." says Christopher Stahl, General Manager at Radon. Stahl continues to say that he himself is a passionate cyclist and that Eisend's photos completely capture the feeling of cycling. " He has succeeded at conveying to the viewers all the emotionality and the feeling of freedom that cycling brings to you." says Stahl. "And beyond that the photos are so aesthetic that they are interesting not only for cyclists. They are in fact a feast for the eye."

A total of eight new Radon bicycles were photographed on Lanzarote while "Black Sin" and "Skeen Carbon" were the stars of the photo shooting next to the new QLT Race, Stage, Slide, Spire and ZR Race models.

A few glimpses of the photo shooting can already be seen at the top of the screen. More will be available soon in the near future in our wallpaper section, oversize magazines and in the press.